Jim Cardwell

Distribution Executive

Jim Cardwell
Jim Cardwell leads Broadvision’s distribution division Broadvision Entertainment Releasing (BER).  He was formerly President (worldwide) of the world’s largest home video distribution company, Warner Home Video, from 2002 to 2006.  A $5.5 billion global operation with 1,700 employees and 25 subsidiaries, Warner Home Video’s revenue stream and profitability increased by 10-35% each year and maintained #1 market share in the home entertainment industry during his tenure as President.  Jim created two new divisions (TV on DVD and Special Interest), which each contributed $1.5 billion in annual sales in less than three years.  He was instrumental in paving the way for WHV’s strategic positioning in emerging technologies such as Hi-Def DVD, electronic sell-though, and portable video.

A Master’s degree holder in Economics from the University of Manchester in England, Jim Cardwell’s remarkable career with WB started in 1977 when he joined the corporate finance department from Price Waterhouse Coopers.  Jim was responsible for Warner Home Video’s operations in the US and Canada for over 15 years, later adding Mexico, Australia and New Zealand to his oversight in 1999.  Among his notable contributions: successfully executing Warner Home Video’s strategic move to convert the video business from rental to sale; terminating the use of rack jobbers (middlemen) thus enabling direct-selling to major retailers; and creating revenue-sharing plans with rental retailers.  He was responsible for Warner Home Video’s purchase of video distribution rights to the MGM, UA, Cannon, Thorn EMI and other libraries.  His tremendous contributions to WHV helped it grow to the world-leader position.

Leveraging on his formidable expertise, Jim is now an entertainment industry entrepreneur and expanding his horizons to the content production end of the entertainment industry, with a special focus on strategic financing and new business development for projects.  In 2007, Jim launched JFC Consulting providing consulting services and short term financing for entertainment related projects.  His completed ventures include Cannes: All Access and The Final Season.  Several other projects are in development.  In 2012, he acquired E-T Pictures which is a full service North American motion picture distribution company with a library of over 250 titles.  Jim has been Chairman since 2013 of WR Films, which was formed to acquire literary rights and produce motion pictures based on such rights.  WR Films acquired the rights to produce motion pictures based on Louis Masterson’s best-selling Morgan Kane books, and recently (January 2016) was listed on the Norwegian stock exchange.